Smart Auto Insurance Blog

According to Jeffrey Krasner in the Boston Globe, Progressive Insurance’s website recently showed incorrect comparisons with other auto insurance companies, making their rates appear cheaper than they really are. A computer glitch compared the price of Progressive’s 6-month policy with 12-month policies from Commerce Insurance or Liberty Mutual. (Unlike most Massachusetts auto insurance companies, Progressive sells policies in 6-month increments.)

Progressive spokesperson Cristy Colt stresses that they weren’t intentionally trying to mislead consumers; rather, the system is meant to divide competitors’ prices in half to show fair auto insurance quote comparisons. For now, the rate comparison tool on their website is down, and Progressive is sending letters to inform about 21,000 consumers whose decisions may have been affected by the error.

(Photo credit: wallyg under CC 2.0)