According to the article “High Point to Offer Jets’ Fans Discounted Auto Insurance Rates” by Bob Graham on ifawebnews.com, auto insurance rates will be discounted for those supporting the New York Jets.
This discounted auto insurance rates program is being offered through Red Bank, NJ based High Point, which offers specially discounted auto insurance through over 90 associations throughout NJ. Jim Tignanelli is the president of High Point and is very pleased with the association with the Jets. It’s been 18 months that they have been committed to developing affinity sales.
The discount will be available to New York Jets New Jersey based season ticket holders. They intend to market this program through mail, email and internet marketing. They will also market through on site efforts at training camps, headquarters and preseason. It’s a great relationship for both the insurer as well as ticket holders.