Auto Insurance Carrier Supporting LeBron James
Sunday, September 27th, 2009
State Farm, a leader in life, homeowners, and auto insurance, continues to have a successful marketing relationship with basketball superstar, LeBron James. According to State Farm’s website, in their newsroom article, State Farm is part of an integrated campaign supporting the company’s sponsorship of LeBron’s new documentary “More Than a Game”.
This Lionsgate documentary tells the true story of five gifted basketball players, one of which is LeBron James who plays for the Cleveland Cavaliers and won 2009 NBA MVP. It documents their true and unique story growing up in Akron, Ohio. It opens in select cities October 2.
There is going to be a commercial airing on TV, the Internet and in theaters called “Memories” to promote the film. There is also a link set up on State Farm’s page where fans can view behind the scene footage as well as scenes never seen before. State Farm is very excited about this movie and they believe that James’ inspirational story transcends sport.
