Auto insurance companies are always competing to win business, but MetLife had more in mind when they started their new “Teens on the Road to Safety Program”. This program is specifically designed to encourage young drivers to make safe driving a priority. The press release on Business Wire details how the program is expected to work.
MetLife Auto Insurance knew something needed to be done to reign in the number of accidents being caused by teenagers on the road. One in three teenage deaths occur in car crashes and MetLife believes that can be prevented through education and awareness. The program encourages young drivers to stay safe on the road by offering drivers who go a full year without accidents, claims or moving violations a $50 gift card from American Express. If their commitment to safe driving continues, they can earn another $50 gift card the second year they avoid accidents, claims and moving violations.
In order to be eligible for the program, teens must complete 20 driving trips weekly with a guardian and submit a list of the trips to MetLife. MetLife Auto Insurance has learned through research that practicing good driving skills with an experienced driver is an effective way to become safer on the road. This will ultimately decrease the number of teen deaths on the road. The program is available to 16 and 17 year olds who are covered under MetLife and live in a participating state.
Written by Sara Smart
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