Smart Auto Insurance Blog

According to the press release “The Hartford Tops Ranking of Auto Insurance Web Sites” found on Business Wire, Hartford Auto Insurance has one of the most user-friendly websites.

The Hartford Financial Services Group, INC, announced recent research put forth by Change Sciences Group, which gives their website top marks for consumer use.  The study looked at ease-of-use, content quality, the use of social media, and persuasiveness compared with the top 17 auto insurance companies.  Based on this information, this would be an easy site to use to get quotes on auto insurance as well as purchase a policy. 

Pam Pavliscak, a partner at Change Sciences Group says The Hartford scored the best in the research because the site requires lower user effort and simultaneously providing valuable information.  They practice hyper usability, which is working to ease the burden of entering data and navigating the site.  They provide the appropriate information at the right time, making it easier for consumers to get through the site with ease.  Hartford Auto Insurance prioritizes the improvement of their online presence because they realize how important it is to an overall successful insurer.

As more and more consumers become Internet savvy, shopping online for auto insurance quotes is becoming more popular.  People are drawn to the convenience and ease of shopping online.  According to the press release “Shopping for Auto Insurance Online Becoming More Popular in New Year, according to Onlineautoinsurance.com” found on prweb, found a large increase of online shoppers on their site in January 2010 compared to any month in 2009.  This goes to show which way the trend is heading.

The Missouri Department of Insurance encourages the use of online auto insurance shopping.  Their research shows you can get 20 quotes online in the time it may take you to get 3 quotes by calling various auto insurance companies on the phone.  Many insurers are excited about the increase of shoppers online such as Progressive and Eastwood Insurance which both have options to get quotes directly on their website.

Times are changing and it’s important to ensure, as a consumer, you are getting the best deal on your auto insurance quotes.

As online auto insurance quotes are getting more popular so are the concerns over giving personal information over the internet in order to shop around.  According to the article “No Personal Information Needed For Online Auto Insurance Quotes” by John Pirro found on emailwire.com, auto insurance companies are recognizing these concerns and are making the process easier.

Many insurers allow online quotes without sensitive personal information such as a social security number or driver’s license number.  It’s important for consumers to understand though that the less information they share, the more of an “estimate” the quote really is.  A quote is no guarantee since most insurers use driving records and credit information in calculating auto insurance rates.

It can be beneficial to use certain websites where you only have to enter in your information once and the site will generate numerous quotes for you.  Limiting the amount of times you enter in your personal information can be helpful in keeping it safe.  Visit www.smartautoinsurance.com to learn more about obtaining online auto insurance quotes.